The Adidas Originals Adicolor concept, came in the form of sports shoes and clothing that could be adapted by painting drawing or spraying a personal design on to the plain white canvas as it were.
The canvas being the upper of the white on white sports shoe, or the material of the apparel.
Several methods of design were possible, Adidas Adicolor pens, paintbrushes and aerosol sprays would allow the artist to customize their sports canvas. Adicolor also provided lace jewels and changeable coloured stripes to offer yet even more variation and individuality to the artist.
Adicolor is about personal expression that encourages creativity, and to pay homage to the artists and the original Adicolor collection, in 2006 Adidas released a whole new colour series to a whole new generation. In collaboration with artists and fashion icons, the new Adicolor range would be categorized in to seven different colour series. Green, Blue, Pink, Yellow, Black, Red, and of course the the original White series.
Innovative designers and Artists involved with Adicolor included Taro Okamoto from Japan who produced abstract art as well as avant-garde paintings and sculptures.
Also Emilio Pucci, an Italian fashion designer, a talented man with a strong sporting background who was known to be active in the world of politics.
In creating Adicolor, Adidas struck a chord with many of their faithful followers and introduced them to the world of art and design. An unlikely relationship, but a successful one that has brought together both art lovers and Adidas Adicolor collectors.